PCAOB, CSRC and Ministry of Finance Sign Accounting Oversight Cooperation Agreement

A very positive step!

On Friday, the Public Company Accounting Oversight Board (PCAOB) signed a Statement of Protocol with China’s Securities Regulatory Commission (CSRC) and Ministry of Finance governing inspections and investigations of audit firms based in China and Hong Kong.

Thru put begins next month.

For reference:
• From PCAOB – https://pcaobus.org/news-events/news-releases/news-release-detail/pcaob-signs-agreement-with-chinese-authorities-taking-first-step-toward-complete-access-for-pcaob-to-select-inspect-and-investigate-in-china
• From CSRC (EN) – http://www.csrc.gov.cn/csrc_en/c102030/c5572272/content.shtml
• From SEC – https://www.sec.gov/news/statement/gensler-audit-firms-china-hong-kong-20220826

TPG Clients Receive Top Rankings from Institutional Investor

Institutional Investor recently released its prestigious 2022 Asia (ex-Japan) Executive Team ranking, recognizing Asia’s CEOs, CFOs, Investor Relations Officers, and Investor Relations programs that best uphold corporate governance standards and facilitate investment into their company. TPG clients Xpeng Inc. (NYSE: XPEV, HKEX: 9868), Bilibili Inc. (NASDAQ: BILI, HKEX: 9626), Xiaomi Corp. (HKEX: 1810), Everest Medicines Ltd. (HKEX: 1952), GDS Holdings Ltd. (NASDAQ: GDS, HKEX: 9698) and I-MAB (NASDAQ: IMAB) were honored to receive recognition for excellence across several categories including Best CEO, Best CFO, Best IR Professional, Best IR Program and Best ESG.

All public companies headquartered in Asia (ex-Japan) are eligible for inclusion in this annual ranking. Eligible companies’ investor relations programs are rated by nearly 5,000 buy- and sell-side investment professionals based on the following attributes: roadshows/conferences/meetings; IR team authority and credibility; accessibility of senior executives; responsiveness; earnings calls, business and market knowledge, timeliness of disclosure; and consistency and granularity of disclosure. Companies are also rated on their corporate ESG strategy, ESG engagement, and ESG disclosure.

The Piacente Group heartily congratulates Xpeng, Bilibili, Xiaomi, Everest Medicines, GDS Holdings and I-MAB on this commendation and their outstanding achievements. We are proud to support their industry-leading IR programs and their exemplary commitment to leadership, stewardship, and IR and ESG best practices.

Ranking Methodology: https://www.institutionalinvestor.com/research/11688/Methodology

Empowering Women in Business

TPG has a long history of empowering women in business. Join us June 29 in supporting the Women Empowerment Council at their Women Empowerment Awards in China Ceremony, held online from 12:30-2:00pm Beijing time.

The awards seek to showcase trailblazing individuals and innovative companies that have demonstrated a robust commitment to promoting women in the workforce and taking actions to effectively advance gender equality which can drive stronger business outcomes.

Last year, our president and founder, Brandi Piacente, was recognized at this event as a top-five finalist for the Outstanding Woman Leader of the Year in China award, nominated for her success as a senior executive female leader and her effort in the advancement of women in finance in China. We congratulate all of this year’s nominees on their selection and their remarkable contributions to this important societal movement.

Learn more and register here: https://womenempowermentcouncil.com/upcoming-events/

TPG-Bloomberg Forum: Integrating ESG & Sustainability into Your IR Program

Join us Wednesday, April 20 at 4:00pm BJT, as TPG and Bloomberg co-host an informative online presentation and panel session discussing ways IR professionals can address investor concerns around ESG and sustainability in their investor relations programs. Hear and learn from a variety of capital market veterans, including TPG’s Brandi Piacente and Jenny Cai, as they share tips and best practices. This event will be conducted in Chinese. Register via WeChat: TPGsocial.

Finalist – 2021 Outstanding Woman Leader of the Year Award

We are proud to announce that our president and founder, Brandi Piacente, has been named as a top-five finalist for the 2021 American Chamber of Commerce in China Outstanding Woman Leader of the Year Award. The award recognizes a senior female executive who has become a successful and influential leader in her chosen field and serves as a pioneering role model inspiring the next generation of women. It is the first time the American Chamber of Commerce in China has awarded such a distinction.

More About the Award & Women’s Economy Summit

Created in conjunction with the Women’s Economy Summit, the Women Empowerment Awards are designed to showcase trailblazing individuals and companies who have demonstrated commitment to promoting women in the workplace in order to encourage greater gender equality and drive stronger business outcomes in China. Award honorees will be recognized at the Women’s Economy Summit in Beijing on June 18, 2021. https://amcham.glueup.cn/event/2021-women-empowerment-awards-in-china-dinner-and-womens-economy-summit-32065/

A Young Entrepreneur & TPG-IR

As a young female entrepreneur, Brandi came to China in 2005 and founded The Piacente Group Inc. (TPG-IR), a full-service investor relations (IR) and financial communications firm serving China-based companies listed in the US. At that time, the field of investor relations was new in China. Later, the firm expanded to also serving companies listed in Hong Kong. Today with offices in Beijing, Shanghai, Hong Kong, New York, San Francisco and Miami, TPG-IR serves many of China’s leading mid- and large-cap companies and is the IR market leader for pre-IPO and publicly traded companies. TPG-IR has grown to its position of industry prominence supported by a senior leadership team and workforce that is more than 75% female.

More About Brandi

Brandi is also a pioneer for women in another field, martial arts. Brandi is a world kung-fu (kuoshu) champion and has won multiple national and international full-contact lei tai fighting championships. In 2002, she became the first female full-contact referee in the world to be certified by The World Kuoshu Federation. As a 3rd degree black belt and the highest-ranking female kuoshu referee in the world, Brandi travels the globe officiating international competitions, coaching and mentoring young athletes.

TPG-IR is honored to be led by a leader like Brandi with her commitment to excellence and empowerment.

The Future of Chinese Listed Companies on U.S. Exchanges

In February, the law school at Columbia University hosted a webinar discussing the timely topic, The Future of Chinese Listed Companies on U.S. Exchanges. Columbia University is the alma mater of TPG president, Brandi Piacente.

During the session, panel experts exchanged views on the current state of affairs, offered practical ideas for overcoming roadblocks and discussed potential future scenarios. We were fortunate to participate in this event. Our webinar summary notes are below.

Webinar Summary Notes – The Future of Chinese Listed Companies on U.S. Exchanges

Alibaba, Baidu and JD.Com are just a handful of the more than 200 Chinese companies listed in the U.S. About half the cross-border listings in the U.S. are from China every year and in 2020 alone, close to 30 Chinese companies listed in the U.S., raising $11.7 billion.

The reasons for the draw are many, chief among them being that a primary or a secondary listing on the Nasdaq or the New York Stock Exchange helps a Chinese company raise capital quickly and perhaps more easily, while also giving U.S. investors access to high-value stocks outside of their home country.

However, recent geopolitical tensions between the U.S. and China have been threatening to erode some of this momentum. Two U.S. government initiatives are set to increase scrutiny on Chinese and other foreign companies listing on U.S. exchanges. Firstly, an executive order prohibits U.S. investment in companies that Washington views as tied to or supporting the Chinese military. And more recently, the Holding Foreign Companies Accountable Act threatens to delist foreign companies in three years or prohibit them from U.S. listings if they do not comply with audit-oversight inspections.

This presents a problem, one that is asking to be solved quickly. Here are our key takeaways from Columbia Law School’s timely and topical webinar on The Future of Chinese Listed Companies on U.S. Exchanges.

Panelists on the webinar, including academics, legal experts and cooperate executives, agreed that going to IPO in the U.S. remains a top priority for Chinese companies. The benefits continue to outweigh the challenges and obstacles. The U.S. being the largest, most liquid and most active market in the world, makes it very appealing to Chinese and other foreign companies despite the hurdles.

An IPO in the U.S. is still an extremely attractive option for Chinese companies, saving them time and the hassle of a cumbersome process at home, one of the participants said.

The fact that Chinese companies raised nearly $12 billion from IPOs in the U.S. in 2020, during a time of deteriorating Sino-American trade relations, is a testament to the deep draw U.S. markets have for Chinese companies and vice versa.

A legal expert noted that there remains a continued strong pipeline of Chinese companies planning to list in the U.S. despite the issues.

To be sure, U.S. investors are equally keen that Chinese companies continue to list on U.S. exchanges, granting them access to investment opportunities.

Hong Kong option

It was widely acknowledged that other markets are viable options for Chinese companies, and the U.S. is not the only game in town.

While it was a record year for Chinese companies listing in the U.S., mainland companies listing in Hong Kong also increased.

And if Chinese companies leave U.S. exchanges, U.S. investors will find a way to follow them and invest in them nonetheless. This is likely to happen even though it presents a risk for U.S. retail investors as they don’t have the same legal protections when they invest abroad compared to when they invest in the U.S.

Open to dialogue

Most participants on the call agreed that the world’s two largest economies, the U.S. and China, were open to dialogue and that nothing was set in stone yet.

There was a wide consensus on the webinar that both sides are very willing to engage and discuss the matters – an undeniably encouraging sign that a solution or some type of compromise can be worked out. Talks remain ongoing on many levels.

Winds of change – the Biden Administration

President Joe Biden’s administration in January delayed the implementation of a ban on Americans investing in companies with possible ties to the Chinese military.

While this indicates a softer stance to some, panelists on the webinar were of the opinion that it was too soon to tell and it remains unclear how the Biden Administration would tackle the situation.

There was also a discussion that at a time when the world has changed so much so rapidly, the U.S. needs to acknowledge the Chinese government’s legitimate concerns and work towards being more accommodative in order to maintain competitiveness and best protect U.S. investors.

IPO hope floats

In general, all the panelists said they were hopeful that the two countries would be able to reach a solution within the three-year window. They noted that this would require the resolve of both countries to work together, but they agreed that as long as both sides are talking, finding a solution is possible.

The Chinese economy is now huge and the U.S. economy is huge. Neither are going away, so must find a way to work together in this reality.

(Panelists on the call included Harvey L. Pitt, Chief Executive Officer, Kalorama Partners LLC, and former Chairman of the United States Securities and Exchange Commission; Edward Greene, Partner, Cleary Gottlieb, and Adjunct Senior Research Scholar in the Faculty of Law, Lecturer in Law; Georges Ugeux, former Executive and Head of International Listings, NYSE, and Lecturer in Law; Lorna Xin Chen, Asia Regional Managing Partner, Head of Greater China at Shearman & Sterling; and the conversation is moderated by Professor Benjamin L. Liebman, Director, Hong Yen Chang Center for Chinese Legal Studies).

TPG: Market Leader in 2020

We are proud to have led the market in 2020 in China-based US-listed IPOs. 2020 was a turbulent year for the markets and we are grateful for the trust we’ve earned over 15+ years partnering with leading management teams in China to tell their stories to the Street.


TPG INSIGHTS – Green Bonds: A Developing Trend in Worldwide Bond Markets

The Green, Social and Sustainability Bond market has grown tremendously in recent years. Here we discuss the latest trends in Green Bonds, what types of investors typically buy them and what IR professionals should consider before their Company’s issuances of this kind of debt. Green, Social and Sustainability Bonds by definition are defined by how their proceeds are used.

Benefits to issuers raising Green Bonds include:

· Investor diversification
· Communication of the issuer’s sustainability strategy
· Tapping into an oversubscribed demand for this category of debt
· Enhancing internal collaboration amongst businesses

What is a Green Bond/Social Bond?

Green Bond’s use of proceeds is earmarked for environmental- or climate-related projects such as:
· Renewable energy
· Energy efficiency
· Clean transportation
· Pollution control
· Green constructions
· Sustainable water management

Social Bond’s use of proceeds is earmarked for projects with positive social outcomes funding essential services such as:

· Health
· Education
· Financial services
· Affordable housing
· Basic infrastructure
· Transportation
· Clean potable water

As Green Bond issuances continue to accelerate and demand from institutional investors rises, Corporate issuances will continue to increase while Green Bond guidance around the world begins to emerge regionally in local countries. For example, the People’s Bank of China (PBOC) issued Green Bond guidance for its domestic market in 2015. Issuances immediately began to climb and comprised nearly 27% (equivalent to $27 billion) of total Green Bond issuances in 2016. These Green Bonds denominated in Renminbi (CNY), was remarkable compared to the nearly zero dollars’ worth of CNY issuances in 2015. In 2016, this was driven by financial institutions accounting for 91% of CNY issuances.

The Green Bonds Principles (GBP) The International Capital Market Association is the current Secretariat for the Green Bond Principles (GBP). The GBP’s executive committees holds regular meetings with issuers, underwriters, investors and GBP members to ensure the principles remain dynamic and relevant to the rapidly developing market.

The Green Bond Principles have been translated into many languages, which can be found here: https://www.icmagroup.org/green-social-and-sustainability-bonds/green-bond-principles-gbp/

United Nations Climate Change Conference

The 2019 United Nations Climate Change Conference (UNFCCC COP 25) will be held in Santiago Chile, in December 2019. The conference serves as a formal meeting of member nations to assess progress in dealing with climate change.

Ways in which your Bank or Depositary Bank can help:

Part of your relationship with banks can be boiled down to how relationship managers choose to deliver the firm. For example, if you bank with J.P. Morgan or have relationships there, they can make an introduction to one of the early pioneers and contributors to the Green Bond Principles and someone who happens to be JPM’s banker in charge of Green Bond raises. If your DR Bank happens to be Bank of NY Mellon, their Global IR Advisory(GIRA) team has dedicated Environmental, Social and Governance (ESG) professionals to help you traverse the world of ESG. Additionally, Deutsche Bank and Citi along with JPM were early adopters in the support of guidelines for Green Bonds and can aid in your navigation of these waters. Outside of this interesting rise in millennial-controlled asset allocation, the traditional class of investors including pension funds, insurance companies, high-net worth individuals and family offices are committing allocations to Green Bond issuances. Asset managers have also created Green Bond funds and manage separate green account mandates for Environmental, Social and Governance Portfolios. Bond managers are also committing to investing in Green Bonds.

To learn more about Green Bonds:

  • We suggest: Going to the link in this article and reviewing a copy of the Green Bond Principles, available in multiple languages, including Chinese.
  • Looking through Issuers’ portfolios and reviewing your peers to see if they’re financing green projects. Could you be a pioneer in this area among your peers? Taking note that Green Bonds can also be used to refinance projects.
  • Determining how Green Bonds may fit in an issuer’s ESG strategies. Figuring out how you can report back the impact of the Green Bond project’s expected results.

With this in mind, we believe that you will often find that Green Bonds price in line with traditional debt offerings of an issuer and will often be oversubscribed due to investor demand.

1. https://w w w .climatebonds.net/
2. https://w w w .db.com/cr/en/concrete-Deutsche-Bank-supports-guidelines-for-green-bonds.htm


Best Practices: Digital and Visual Investor Relations Support (Part 3)

By Christopher Chu, Vice President, The Piacente Group

We conclude this three-part series with some checklists that may help you in your journey towards integrating visual elements and multi-disciplinary digital practices with your IR program.

Pragmatically, “best practices IR,” is choosing between following what one’s peers have repeated in the past, and deemed permissible by both internal and external counsel; or alternatively, accept the challenge and being the first to brave something new even if that activity is outside the scope of their wheelhouse.

One example was a client that I worked for. They happened to have been one of the largest beverage companies in the world. Their IR team created a breakout line of business investor events where investors met with divisional heads of the company on a quarterly rotational calendar. In turn, the IR team was awarded best European Analyst Days: Beverages by IR Magazine. Sometimes thinking outside of the traditional best practices pays dividends, though it can be somewhat of a more difficult road to travel.

In this spirit, best practice IR can mean taking the path less traveled or trailblazing a road of your own entirely. In this era, often the creative playbooks that you as an IR practitioner generate will play a far greater role in enhancing investor communications than any recycled best practice that you have used in the past.

In this digital-first world, practitioners can no longer avoid concepts such as content marketing or playing the part of an influencer from a capital markets perspective. For example, retail investor marketing has evolved, new tools such as products from Discovery Data offer a new modicum of digital outreach and contact management that are a bit more up-market than traditional retail IR programs of the past.

In turn, skilled IR practitioners have the chance to be expert narrators projecting the corporate journey out to wider audiences as the competition for capital becomes even more difficult -affected by market changes which include passive investingalgorithmic/high-frequency tradingMiFID IImarketing automation and direct corporate access.

To recap:

In Relation to IR, Digital Media Techniques Can:

  • Provide a new medium for delivering financial results and communications
  • Be used to call out or provide context to important information statistics
  • Be used to communicate approved messages in “story mode”
  • Re-direct audiences back to information localized on the corporate website and taking back control of content
  • Engage with new audience demographics including registered investment advisors with regards to retail IR programming rebooted

When Going Digital It Helps to Collaborate, for IR Teams Who Want to Broaden Their Digital IR Footprint:

  • Taking stock of internal resources is a good way to start
  • Explore how corporate communications, marketing, PR and graphics departments can assist is the easiest path to adding digitally and visually enhanced program elements to an IR program

If you are exploring contact marketing focus on content creation and select distribution such as LinkedIn, Twitter, Wikipedia, Seeking Alpha.

Digital/Visual IR Checklist:

·       Start small; decide on one or two projects that your team can assist in producing

·       Review communications protocols by packaging them into multiple formats such as video, infographics, financial social media sites, enhanced fonts and color blocks that highlight information to a reader

·       Explore RIA, marketing automation and database tools such as those offered by Discovery Data

·       Like in the J.P. Morgan earnings release example, an earnings release can be prepared for newswire distribution, made compliant for SEC-filing in addition to being visually enhanced via pdf-document saved on a corporate website. This offers a broad “upcycling” of content in various formats that may just reach out and appeal to a broader spectrum of investor types.

·       Use link-backs to your own websites to control information flow

Link to part 2 of this series.