Harbin, CHINA, November 17, 2009 - SOKO Fitness & Spa Group, Inc. (OTC: SOKF.OB) ("SOKO" or the "Company"), a leading operator of fitness center and beauty salons and spas in Northeast China, today announced that it has retained The Piacente Group, Inc. ("TPG"), a full service investor relations consulting firm based in New York and Beijing.

"We are at an inflection point in our growth making now an ideal time to ramp our communications efforts and broaden our outreach among key investment audiences in the U.S. and China," said Tong Liu, Chief Executive Officer of SOKO. "With deep Wall Street relationships, experienced IR practitioners and expertise in assisting China-based US-listed companies increase their visibility, TPG was a stand-out choice as a US partner."

Brandi Piacente, President of TPG, added, "SOKO is leveraging its proven business model and established client-base to expand its core high-end fitness and spa offering to include non-surgical medical beauty capabilities, an exciting niche market driven by important domestic growth catalysts. We believe that SOKO represents a major growth opportunity that could create significant shareholder value, and look forward to assisting them communicate their investment proposition and raising their financial profile."

About SOKO Fitness & Spa Group, Inc.:

SOKO Fitness & Spa Group, Inc., an OTCBB listed company (SOKF.OB), is a leading operator of fitness centers and beauty salons and spas in Northeast China. The Company provides programs, services, and products uniquely combined with exercise, education, and nutrition to help their members lead a healthy life and achieve their fitness goals. For further information, please go to http://www.sokofitness.com.

About The Piacente Group:

The Piacente Group, Inc. ("TPG") is a full service investor relations and financial communications consulting firm with offices in New York, California and Beijing. TPG represents a balanced portfolio of U.S. and China-based companies including the top two programs nominated for the "Best Investor Relations by a US-Listed Chinese Company" award by IR Magazine for 2008: Sohu.com Inc. and Suntech Power Holdings Co., Ltd. TPG develops and implements strategic programs aimed at broadening investment community sponsorship through best practice execution. The firm is dedicated to providing clients customized solutions in a dynamic investment environment. For more information, please visit www.tpg-ir.com.

Safe Harbor Statement
This press release may contain forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this press release contain forward-looking statements. Statements that are not historical facts, including statements about SOKO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. SOKO does not undertake any obligation to update any forward- looking statement, except as required under applicable law.

Contact

The Piacente Group, Inc.

Investor Relations

Brandi Floberg
(212) 481-2050
Email: soko@tpg-ir.com

Shawn Qu
SOKO Fitness & Spa Group, Inc.
Tel: (908) 208-8681
Email: shawnqu@sokofitness.com

Judy Jiang
SOKO Fitness & Spa Group, Inc.
Tel: +86(451) 8770 2280
Email: judyjiang@sokofitness.com