Helen Xu

  • Professional Experience and Education
    • PricewaterhouseCoopers Zhong Tian LLP
    • Master’s degree in Accounting and Finance, University of Bath
    • Bachelor’s degree in Business Administration (International Accounting), Capital University of Economics and Business
  • Why did you join Piacente?

    Piacente is the leading professional IR firm in China with nearly two decades of rich IR experience. Given Piacente’s expertise across a broad swath of industries, the firm has earned its distinguished reputation and extraordinary popularity among its clients. It is an honor to be part of such an excellent company and provide top-notch service to our clients.

  • What aspect of IR do you enjoy most?

    What most attracts me to IR is the opportunity to build the connection between a company and the capital markets. This work requires IR professionals to pursue a deep understanding of both the capital markets and our clients’ value. We must become good storytellers on our clients’ behalf. I relish working and communicating closely with clients to learn more about their business logic and development strategies, helping them identify their business’ highlights and advantages, and finding appropriate investors with complementary interests and goals – that is always the most appealing aspect of IR for me.

  • What is the most important value Piacente provides to its clients?

    Piacente serves as a link between our clients and the capital markets, working closely with clients to provide tailored, professional IR services. Piacente’s team has great IR experience, keen strategic insight and broad expertise across a wide range of industries, enabling us to innovate unique, exclusive IR solutions and guidance for each of our clients.

  • What part of your background has helped you succeed in IR?

    My experience at PwC gives me a solid foundation in assessing a company from a finance standpoint and understanding how companies’ business results and financial results influence each other. In addition, from my work with U.S.-listed TMT companies at PwC, I gained valuable knowledge and experience surrounding the earnings release and annual report filing processes. At the same time, I acquired efficient and effective communication skills and enhanced my critical thinking and attention to detail, soft skills that will also help me deliver high-quality work to my clients at Piacente.

  • What do you think makes Piacente a unique place to work?

    Piacente is an inclusive, diverse and warm workplace. All my colleagues show great enthusiasm and a positive attitude towards their work, which inspires me to contribute my best efforts and provide professional service to my clients.