TeamZoe Jiao Vice President
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Professional Experience and Education
- KPMG Huazhen LLP, Market BD Manager
- Shanghai iResearch Consulting Co., Ltd, Executive Director
- Frost & Sullivan, Senior Consulting Manager
- Master of Business Administration of Accounting, University of La Verne (CA, USA)
- Bachelor of Accounting, University of North Carolina at Pembroke (NC, USA)
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Why did you join Piacente?
Piacente has 20 years of experience serving US-listed Chinese companies and is the longest-standing IR firm with roots in China. Piacente’s clients are also among China’s top industry leaders listed on the HK and US stock markets. As our clients grow, our team accumulates richer experience, offering employees extensive opportunities for growth. Furthermore, the company’s culture is marked by a strong sense of responsibility and outstanding responsiveness, making Piacente the most reliable consulting firm in China’s IR industry.
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What aspect of IR do you enjoy most?
Navigating the complex investment landscape of HK and US stock listings, developing customized investor relations strategies tailored to listed companies, and standing firmly alongside client companies is a challenge I enjoy – it demands both patience and a strong sense of responsibility. Also, with the advancement of AI technology and the expansion of media platforms and financial media applications, delivering professional IR services requires continuous growth and self-improvement alongside clients, which I find very rewarding.
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What is the most important value Piacente provides to its clients?
Our 20 years of cross-industry experience—every crisis we’ve encountered has refined our ability to serve clients today. We’ve also built a global network of investors, financial media, and platforms to amplify clients’ stories with precision. Finally, our tailored investor engagement plans, dynamically adjusted to align with a client’s sector and business model. We collaborate closely to craft compelling narratives that resonate with investors.
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What part of your background has helped you succeed in IR?
My extensive execution and business development experience in HK and US stock listings, covering diversified IPO services such as auditing, taxation, internal controls, industry consulting, and financial PR, has been invaluable, as has my in-depth knowledge of all stages, key timelines, and functional service providers for HK/US IPOs. I’m pleased to use my proven expertise and resources to acquire potential clients and resolve critical listing challenges.
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What do you think makes Piacente a unique place to work?
An international team with a professional, innovative, and driven work culture. Also, our founder, Brandi Piacente, is an exceptional leader in my view. Externally, she demonstrates sincerity and expertise; internally, she is meticulous and considerate—values that form the cornerstone of our team’s positive dynamic.