Katrina Xu

  • Professional Experience and Education
    • KPMG Huazhen LLP, Assistant Manager
    • Master’s degree in Risk and Finance, London School of Economics and Political Science
    • Bachelor’s degree in Finance, Shandong University
  • Why did you join Piacente?

    I was looking for an opportunity to grow my skills at a top firm among experienced colleagues, and Piacente has an excellent reputation in the investor relations industry. It is committed to serving clients across multiple industries and market caps, providing innovative solutions, and helping clients to achieve efficient communication with the capital markets.

  • What aspect of IR do you enjoy most?

    Investor relations is a two-way communication bridge between a company and the capital markets. We help our clients tell their stories and provide information to investors and potential investors, so that they can make decisions based on the company’s strategy and business. I enjoy using my financial background and audit experience to communicate effectively with clients and investors.

  • What is the most important value Piacente provides to its clients?

    Piacente has an in-depth understanding of different clients’ needs and business development strategies, allowing us to provide tailored investor relations solutions. By combining IR and financial PR expertise, Piacente helps clients achieve efficient, bi-directional communication with the capital markets and establish contact with investors and analysts. As a result, investors and analysts gain a thorough understanding of our clients’ business and can form well-reasoned expectations, which provides greater predictability for company valuations.

  • What part of your background has helped you succeed in IR?

    I have a bachelor’s degree and a master’s degree in finance, and worked at KPMG for many years before joining Piacente. This solid foundation in finance, accounting, and corporate strategy strongly supports my work in investor relations.

  • What do you think makes Piacente a unique place to work?

    Piacente’s stellar reputation in the investor relations industry and its commitment to providing clients with the highest-quality services make it stand out. Also, the team-oriented work environment is pleasant and positive. I am very happy to work alongside skilled colleagues with varied backgrounds – I am continuously learning and improving my skillset as a result.